Marketing Consulting Services

Marketing Consulting

Business Consulting

CAD & Graphics

After 20+ years of fostering relationships between manufacturers, distributors, contractors, and engineers, we see industrial marketing in a different light. This vantage point has been forged over a career of self-performed industrial engineering, construction, and equipment sales, as well as business operations and sales leadership. Now we share this inside perspective with our clients, strengthening your marketing efforts in a way only possible through hands-on experience.

What We Do

We work with marketing agencies and corporate marketing departments as a subject matter consultant, providing strategic insight, messaging guidance, and written content to support our client’s overall marketing programs.

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Industrial Strategy

Commercial buyers are not consumer buyers, but too often, marketing efforts draw from B2C strategies when they just don’t help. Our consulting work focuses on your brand identity, customer audience, market vertical nuances, and competitor positioning, from the perspective of industrial procurement professionals. From this analysis, we offer high-level guidance down to specific action plans that can help steer your marketing efforts toward more meaningful connections with your customers.

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Customer Experience

As time goes on, industrial buyers increasingly expect their procurement experiences to mirror certain bells-and-whistles treatment they receive from consumer companies. While this might mean online order histories and e-procurement quoting tools, it does not mean mass email blasts and website popups. We consult on specific client experience expectations such as these so that B2B marketers choose which bells and whistles to promote, and which annoyances to avoid, altogether driving a communicating standard that respects and facilitates professional client engagement.

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Market Insights

We’ve personally procured hundreds of millions of dollars’ worth of industrial products and services, both as a reseller and an end-customer. Until you’ve been in both the buying and selling seats simultaneously, it is difficult to truly grasp the industrial procurement playing field and its market tactics. We consult on industrial product and service positioning, competitor differentiation, emergent opportunities, and target application value, helping clients see their market in the eyes of their buyers.

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Relationship Building

In our experience, vendor-customer relationships can make or break entire businesses, especially when it comes to mission-critical and highly specialized industrial products and services. In this way, we work with our clients to ensure that they’re marketing beyond mere transactions to verifiably beneficial customer relationships. Our perspective is that an empowered customer is an asset to a seller’s long-term success, while a seller’s actions to assure that their buyer’s business objectives are met make the seller an asset to the buyer in kind.

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Web Content

We’ve found that one of the best ways to underline your value to your customers is to educate and empower them with technical knowledge, market insight, and competitive value. Delivering this information is easiest in online formats such as blog posts, case studies, white papers, website pages, news reports, and infographics. Going far beyond playing the SEO and SERP game, we design web content campaigns spanning all of these content types, write informative copy, and implement content calendars that matter to your technical customers.

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Literature Content

When customer engagement calls for tangible published collateral, we’ve got you covered. We write content for product catalogs, sell sheets, application briefs, industry brochures, sales flyers, reseller education, product manuals, and much more. We work with your graphic designer and corporate publisher to craft the right persistent messaging to your customers, plugging in technical details and real-life application expertise that surpasses generic sales copy. We often also break this information down into useful web content, providing greater mileage and bidirectional functionality out of every word written.

About Terra Concepts

Terra Concepts provides Writing, Marketing, Business, and Strategy consulting services to Industrial Engineers, Contractors, Marketers, Manufacturers, and Distributors. Located in Galt, CA, and serving clients throughout North America.

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Email: info@terraconcepts.design