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About Us

Thank you for visiting! I’m Albert – nice to meet you.

As a day job, I lead a team of talented thinkers and doers in the charge to solve challenges in the Food & Beverage Manufacturing industry. We design manufacturing systems, build them, and then fire them up. We don’t leave until product is shipping out, which of course isn’t until after we’ve all had far too many samples. (Ice cream projects tend to be my favorite type of startups for exactly this reason).

As compelling as large projects can be, for me, working the smaller details within such projects is equally important (and fun). I began taking on opportunities to help colleagues through project tasks that were slowing them down – CAD drawings, content writing, document generation. My interests were not only to complete this work, but to also nurture others in keeping the human element of our work front and center. My philosophy is that we must think of technical communication as telling stories that other people can relate to, no matter how complex the subject. As this interest evolved into its own workload, I started Terra Concepts.

Mission Tenets

Provide stellar CAD, Graphics, Documentation, Content Writing, and related back-office services to business customers in the Industrial Manufacturing, Construction, Engineering, and Design markets.

Convey value by combining hands-on experience in Capital Food Process Engineering with a passion for ‘old school’ CAD drawing craftsmanship.

Tell technical stories in human terms.

Foster growth in colleagues through mentorship and teamwork, helping to develop our next generation of technical professionals. To this end, act as if we are our customers’ direct employees.

Qualifications

  • Career in Design/Build Industrial Construction and Engineering
  • Senior-level Process Piping and Full System Engineer
  • Specialization in Food & Beverage Process, across most markets from fluid to bulk material, and including all plant utilities / infrastructure / facilities
  • 16 Years in Engineering / Operations Management
  • 22 Years in 2D / 3D CAD
  • 10 Years in specialized AutoCAD Plant 3D / P&I/D
  • 15 Years in purpose-driven Engineering Documentation
  • 10 Years in Capital Project Planning and Finance
  • AutoCAD & Engineering Graphics Certified
  • Multiple education paths including Business Management, Mechanical Engineering, IT / Computer Science, and Industrial Distribution
  • Hands-on experience across installation trades while executing engineering projects, operating everything from shovel to grinder, CNC mill to rigging crane

Sample Projects

Samples are cropped to exclude confidential customer and project information. Due to the proprietary nature of the Food Process industry and confidentiality agreements in place, full-detail work samples from previous projects cannot be released. If further work samples are required, we are happy to generate a sample upon request.
Spirit tanks
Bottling Lines
Precast Roof Slab
Ingredient Water System
Brew pub fermenters
Mixproof Cluster
Cream Tempering Skid
Aseptic Dairy

About Terra Concepts

Terra Concepts provides Writing, Marketing, Business, and Strategy consulting services to Industrial Engineers, Contractors, Marketers, Manufacturers, and Distributors. Located in Galt, CA, and serving clients throughout North America.
Terra Concepts © 2024